When:  Thursday, April 17, 2008
Time:   8:15am - 5:30pm
Where: DoubleTree Hotel, Independence

Join us for our annual one-day conference where you will learn new
market research trends and fine-tune your skills.

This year we're featuring the following speakers and topics:

- "Use of Kano to Differentiate and Build Customer Advocacy"
     Kristen Deevers, Customer Experience Research Mgr at National City Corporation
- "Getting to the Heart of Consumer Response"
     Dan Hill, President of Sensory Logic
- "What’s in a Name: Using Market Research to Develop Brand"
     Cleveland Plus
     Tamera Brown, Vice President Marketing and Communications for Positively Cleveland
     Rick Batyko, Vice President Regional Marketing for Greater Cleveland Partnership
     Carin Rockind, Vice President Marketing and Communications for Team NEO
- "Digging for Treasure: How to Use Projective Techniques to Get More Out
    of Your Qualitative Research"
     Diane M. Harris, President of D. M. Harris Associates
- "Enhancing the Online Customer Shopping Experience Through
    Consumer Research"
     Ray Hripko, Manager Market Research for Victoria’s Secret
- "Current State of Online Research & Threats To Online Panel Data Quality"
     Sandip Narang, Vice President of Burke, Inc

LOCATION:
DoubleTree Hotel (formerly the Hilton Cleveland South)
6200 Quarry Lane
Independence, OH 44131
(216) 447-1300

COST:
Early Registration (register on or before March 28)
$210 - AMA Members
$250 - Non Members
$75 - Students

Regular Registration (register on or after March 29)
$250 - AMA Members
$300 - Non Members
$95 - Students

If you have questions contact Kristen Deevers at (216) 222-4700
or kristen.deevers@nationalcity.com