| Seven Sins of Marketing |
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Weds., April 9, 2008
5:30pm
Hilton Garden Inn - Downtown
Do you know what sins your marketing and sales teams are committing that
may be leaving money on the table?
Our speaker, Lisa Dennis, President of Knowledgence Associates, comes to us
from Boston to save us from our sinful path.
This session presents the most critical elements necessary to achieve revenue
growth and profitability, while explaining the seven most frequent mistakes made
by sales and marketing organizations today.
These seven sins come from analyzing and working with a broad range of
companies over the past twenty years. You will learn:
• How to create value propositions that hook customers
• The truth about calling on the C-Suite
• The risk of “premature proposal”
• Shifting software from “holy grail” to “enabler”
• How proof changes the game
• The reality of sales process
• How marketing should sell to Sales
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COST (includes dinner):
Members: $30
Non-Members: $45
Students: $20
Walk-ins (space permitting) pay an extra $10.00
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For Questions/Cancellations (24-hours required*):
Contact Marla Rawson at hospitality@clevelandama.com
or 216.281.2500.
*Cancellations made less than 24-hours in advance and no-shows will be charged/billed for this event. Registrants must receive e-mail confirmation
of cancellation from a Cleveland AMA board member to avoid billing.
To avoid repeat e-mail invitations to this event
simply RSVP by clicking "YES" or "NO" below.
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| Wednesday, April 9, 2008Â 5:30 PM Â - 8:00 PM | |
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| Hilton Garden Inn |
| Downtown Cleveland |
| 1100 Carnegie Ave. |
| Cleveland, OH 44115 | |
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Monday, April 7, 2008 | |
| Cleveland AMA - Seven Sins of Marketing posted on Tuesday March 18, 2008 |
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