How do you achieve 1900% growth in 7 years…

… in an industry where you have no identity… no established marketing channel… you don’t sell a disposable product… you compete with giant corporations… your product requires two step sales training… and 66% of you potential customer base is afraid to use your product? 

That is the exact scenario that Arzel® Zoning has had to overcome.

This presentation will discuss how Arzel® has overcome these obstacles and has become an industry leader in the huge HVAC accessory industry.  The HVAC industry has been growing at a meager 3-5% per year, but Arzel® has grown at a compounded growth rate in excess of 35% every year for the last 7 years. 

This is a David and Goliath story set by a technology company based in Cleveland Ohio.

Date & Time:

December 14th, 2005

Dinner and networking: 5:30 to 6:30

Presentation: 6:30 to 8:00 PM

Location:

Hilton Garden Inn, in Downtown Cleveland

Dinner Registration:

Please visit the Cleveland AMA website at www.clevelandama.com to learn more and to register for the event.

About Dennis D. Laughlin:

Dennis began his working career in the Banking industry in 1974.  He worked in the commercial credit and lending area for 12 years several major banks in the northeastern Ohio area.  He rose to the position of Senior Vice President and Regional Manager for Bank One in Cleveland Ohio.  In 1987 he formed Dennis D. Laughlin Associates, and investment banking company that focused on small and middle market businesses in need of capital and marketing expertise.  The practice was geared to enhancing growth companies.  Dennis has been involved in nearly every sector in the economy.  The DDLA client base came from manufacturing, distribution, technology and construction sectors.  Since 1987 Mr. Laughlin has served as a consultant to over 400 companies. 

Dennis was Co-Founder of the Zoning Marketing Alliance and currently is an ARI Board member and is Chairman of the Zone Controls Product Section.  He has been a speaker at several national and regional ACCA, RSES, PHCC and events.  Mr. Laughlin has been a frequent writer and contributor to Contracting Business Magazine, The News and the RSES Journal.  Mr. Laughlin currently serves as President of Arzel® Zoning Technology, Inc.

About Cleveland AMA:

The Cleveland chapter of the American Marketing Association (www.clevelandama.com) is the essential resource for Cleveland’s marketing executives and students that offer’s insight into marketing and networking opportunities. Cleveland AMA has over 270 local members and is the sixth oldest chapter in the country, originally founded in 1934.